Aayushi Fashion

aayushi 1

AAYUSHI is the brainchild of two individuals – Mr.Jagdish Shah and Mr.Vinay Gogri. Being good friends and colleagues for more than 10 years, they decided to start their own clothing brand to meet the latest fashion demands of young girls, while tapping the hidden potential of the Indian garment industry. In September 1997, AAYUSHI was born with a mere investment of 7000 INR. Revolutionizing the market with its one-of-a-kind arrangement, AAYUSHI let Indians choose their garments separately for the very first time, contradicting the then-existing ‘full clothing set’ system.

The separate garment selling idea achieved enormous reception among the audience. Soon, the huge success opened new avenues letting them expand their business all across India. Unlike other companies which sold on the basis of orders, AAYUSHI provided the service of readily available goods, which proved advantageous for its business. Catering to girls between the age group of 2 to 13 years, AAYUSHI revolutionized the Indian market by providing designer garments which were unique, yet affordable. Within two years of its establishment, its clientele grew to 40 odd people; and today, the number has reached more than 500.

For convenience and easy accessibility, AAYUSHI opened its sales office in Dadar on 1st September 2009. The secret of AAYUSHI’s success is its innovative designing and competitive price range. Manufacturing garments in accordance with the latest trends, the designers at AAYUSHI create kids wear for girls, which is inspired from the latest in adult’s fashion trends. The company which began as a proprietorship firm, till date remains the same. With a dedicated workforce and 5 well-maintained manufacturing units, AAYUSHI has continuously delivered quality products on time. It is available in all leading stores of India. As most of the garments are readily available for dispatch, many customers prefer AAYUSHI over other brands.

AAYUSHI’s unbeatable success in the garment industry can be attributed to innovative designs, beautiful color choices, and mainly, the skilled manpower. Comprising of newbies and experienced designers from the fashion industry, our team has some of the most innovative minds who know the art of balancing creativity and fashion. With an aim to deliver the best, our experts have always tried to enhance a design pertaining to the preferences of children. Exhibiting 8 to 10 unique designs every week, our designers have a full-fledged catalogue with unique masterpieces, which will meet all of your preferences.

AAYUSHI is not just a brand of affordable designer clothes. We are a brand who aim to deliver happiness in ordinary packages, while putting a smile across every girl’s face between the age group of 2 to 13. Offering quality garments at competitive prices since 1997, we have over 500 dedicated customers, who value our services.

For convenience, we have distributed our garments under four distinguished categories – casual wear, party wear, fashion wear and latest trends. Our casual wear collection is competitively priced between 300 INR to 500 INR, and are made of 100% skin-friendly fabrics. Our party wear collection is vibrant and bears aesthetic designs embellished with sequins, sparkles and dazzling stones, which add the perfect zing to every party.

AAYUSHI’s tribute to the fashion world is admired, even by adults. Inspired from the latest women’s collections, our fashion wear collection for kids offers a perfect balance of latest design and best pattern. Most of the designs that we incorporate in our collection are children-friendly, which means maximum styling and great comfort. Ranging from fancy bottoms to skin-hugging tops, our fashion wear collection is a combination of both, evergreen patterns and trend-setting new designs.

Keeping pace with the changing trends, our latest trends collection exhibits a wide variety of tops, bottoms and semi-formal attire, which children would need in their growing years. We offer well-fitted chu didar, leggings, cut ups, skirts, palazzos, elephant pants, capris, hot shorts and full-length pants, as a part of our bottom clothing. We also offer a variety of fashionable kurtis, cardigans, casual tops, jackets, tunics and sorge to pair with pants or skirts. Gowns, dresses, midis and full sets are also hot sellers, in our latest trends collection.

As all the materials which we use to produce our collection are hand-picked and tested before dispatch, you can rely on the fact that you get the very best clothes from us. The colours that we use in our collection vary, as per the season. Our direct distribution system has enabled us to give the best garments, at competitive prices. With 5 well-equipped manufacturing units and a dedicated workforce, we assure prompt delivery for all kinds of contracts, whether big or small.


Our employees are valuable to us, just like our clients; for without their dedication and hard work, we would not have achieved such enormous support in such a short time. With multiple manufacturing units and a dedicated workforce, we are capable of exporting eminent quality garments promptly, irrespective of the size of the order. As our designers are well-versed with the styles prevalent in the international markets, we can produce customized clothes anytime. With the continued support from our clients and our team, we can make AAYUSHI a renowned global kids brand, within a few years.

Aayushi fashion


Shop No. B-8,

Mhatre Pen Ind. Premises,

Senapati Bapat Marg,

Dadar (West),

Mumbai -400 028

Tel: +91 22 30501414/16


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